ReelFX teamed up with Momentum to create an NBA Half-Time Freethrow Competition in VR for the Samsung Gear. Below is a teaser video capture of the game play from the Player's POV (NON-360)
Using the Samsung Gear VR, the Participant enters a dramatic court through the player tunnel to a roaring crowd and light show. Arriving at the foul line, the Participant has 24 seconds to interactively sink as many free throws as possible. At the end, the Shots/Score is presented and emailed, encouraging friends to compete, building new engagement with Verizon/
The in-store challenge played in 1100 Verizon stores nationwide.