Cleveland needed a hype piece to show off their brand new uniform for the 2017-18 season - A big deal for the fans.
The Cavs wanted it to be disruptive.
Whereas once there was talk of animated CG threads, I designed a piece that employed fast and furious table top shooting to stay nimble in post. Doing projects with the Cavs requires you can't get stuck in the mud at any point in the process.
Keep it moving. Keep it fresh.
PRODUCED AT REELFX
DIRECTOR/DESIGNER: COLIN MCGREAL
DP: LYN CAUDLE
PRODUCERS: ROSS VICK, JUSTIN SKERPAN
EDITOR: CHRIS COLLINS
FLAME: LAYCHIN LEE