Produced by The Mill and hosted by FACEBOOK, I designed and Directed this Augmented Reality launch for Netflix's first publication - Mark Millar's graphic novel "THE MAGIC ORDER"
Devised for FACEBOOK's Camera Effects, it gave the users a magical and interactive experience once Facebook's Camera captured the cover. Eager fans could both explore the new novel's characters and discover a Call to Action, giving them the inside chance at rewards and previews of the next issue.
Outside developing the concept I also illustrated the QR Prompt inside Issue #1, as well as executing the card designs featuring characters from the Comic.
PLATFORM: AR STUDIO
Produced at THE MILL
Produce: HAYLEY UNDERWOOD
Lead Developer: FABIO PIPERO
Lead Developer: JACK KALISH
VFX Animator/Designer: STEVE KUTNY