Flight School teamed up with _Narrative to create "Twas the flight before Christmas" - a unique virtual reality holiday shopping experience from JCPenny, with live action directed by Tom Schiller
The journey allowed viewers to be transported on a sled to visit the north pole, all within an immersive 360-degree world. There they chose to enter one of 6 magical doors to meet Santa in his workshop, surrounded by his elves, dancing reindeer, a prankster snowman and a lovelorn yeti. The VR experience ran 6 minutes and allowed audiences to play along for gift certificates and coupons.
Below is a 360 video teaser of the experience.
Must be viewed in Chrome or Firefox to utilize 360 features.