Produced at The MIll, these were part of the launch of the first camera effects released by Instagram, announced by Mark Zuckerberg at F8.
Designed to be fun and quick to elicit the spontaneity of real-world Dunkcam pranks, the user interactively placed the backboard in the lens, (with world tracking), then release the dunker.
By tapping the logo on the backboard, the user could swap between an NBA and an WNBA player.
Produced at The Mill
Producer: Hayley Underwood
Lead Developer: Fabio Pipero
Lead Developer: Jack Kalish
Designer: Vinicius Naldi
Animator: Nick Johnnides