ReelFX was sourced by the Cleveland Cavaliers to design and build as series of three hype videos and floor projections timed with the end of regular season.
Throughout post-season the videos were released online through NBA and played in the Q arena during the team intro. Incorporated into the arena's exceptional light and pyrotechnic show, it was an assault on the senses.
CD: Colin McGreal
Producer: Jen Cadic
Designers/VFX artists: Jackson Armstrong, James Tobias, Jun Lee, Mike Roy, Jared Brower
Editor: Quan Tran
Sound: Frank Pittenger