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Hunger Games


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Hunger Games


"THE HUNGER GAMES – VIRTUAL REALITY EXPERIENCE" IS AN IMMERSIVE 360° NARRATIVE EXPLORING KEY MOMENTS THROUGHOUT KATNISS’ JOURNEY, ACROSS ALL FOUR FILMS IN THE SERIES.

BUILT FOR LIONSGATE IN UNREAL 4 AND UTILIZING BOTH CUSTOM-MADE ASSETS AS WELL AS ACTUALLY CG ASSETS FROM THE HUNGER GAMES PRODUCTIONS, THE FINAL OUTPUT WAS USED  TO PUBLICIZE THE LAUNCH OF THE SAMSUNG GEAR VR  HEADSET, WITH FURTHER ROLL-OUTS TO THE OCULUS, AND YOUTUBE 360. 

 

 

PLEASE VIEW below iN CHROME OR FIREFOX. 360 CURRENTLY NOT SUPPORTED IN SAFARI

 

 

Process

 

 

Party

 

 

 

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JCPENNY


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JCPENNY


ReelFX teamed up with _Narrative to create "Twas the flight before Christmas" - a unique virtual reality holiday shopping experience from jcpenny, with live action directed by tom Schiller 

The journey allowed viewers to be transported on a sled to visit the north pole, all  within an immersive 360-degree world.  There they chose to enter one of 6 magical doors to meet santa in his workshop, surrounded by his elves, dancing reindeer, a prankster snowman and a lovelorn yeti.  The VR experience ran 6 minutes and allowed audiences to play along for gift certificates and coupons.

 

Below is a 360 video teaser of the experience. Must be viewed in Chrome or Firefox to utilize 360 features.

 

 

 

VERIZON / NBA


FREE THROW CHALLENGE

(coming soon)

 

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VERIZON / NBA


FREE THROW CHALLENGE

(coming soon)

 

REELFX  TEAMED UP WITH MOMENTUM TO CREATE A FREE THROW CHALLENGE ON AN OFFICIALLY SPEC-ED NBA COURT.

THE PARTICIPANT DRAMATICALLY ENTERS THE COURT THROUGH THE PLAYER TUNNEL TO A ROARING CROWD AND DIVERTING LIGHT SHOW. AMIDST ALL THE VISUAL AND AURAL STIMULATION, THE PARTICIPANT ARRIVES AT THE FOUL LINE AND HAS 24 SECONDS to SINK AS MANY FREE THROWS AS POSSIBLE. 

At the END, the SHOTs/SCORE is presented and emailed, encouraging friends to compete and building new relationships for verizon.

the in-store challenge initally rolled out June 3 in NEW YORK, CHiCago, LOs ANGELES, PHILADELPHIA, and several other major markets.