REELFX TEAMED UP WITH MOMENTUM TO CREATE A FREE THROW CHALLENGE ON AN OFFICIALLY SPEC-ED NBA COURT.
THE PARTICIPANT DRAMATICALLY ENTERS THE COURT THROUGH THE PLAYER TUNNEL TO A ROARING CROWD AND DIVERTING LIGHT SHOW. AMIDST ALL THE VISUAL AND AURAL STIMULATION, THE PARTICIPANT ARRIVES AT THE FOUL LINE AND HAS 24 SECONDS to SINK AS MANY FREE THROWS AS POSSIBLE.
At the END, the SHOTs/SCORE is presented and emailed, encouraging friends to compete and building new relationships for verizon.
the in-store challenge initally rolled out June 3 in NEW YORK, CHiCago, LOs ANGELES, PHILADELPHIA, and several other major markets.